For my journalism capstone class, my group and I were challenged with the task of creating a marketing campaign for JCPenney. I was the creative director for the group. Here is the final plansbook and examples of advertisements for the campaign.
For my journalism capstone class, my group and I were challenged with the task of creating a marketing campaign for JCPenney. I was the creative director for the group. Here is the final plansbook and examples of advertisements for the campaign.
Meg C. Talbott 